Creating a comprehensive annual marketing strategy is an enormous and overwhelming task. With so many elements to consider it can be daunting to decide where to start. To make it easier to determine problem areas and opportunities you can do a quick marketing audit. To get started, grab a pen and paper and follow the steps below.
Analyse your marketing activities
List the marketing activities you have done over the past few months and note those that have shown positive ROI. For instance, if you placed an ad in your local newspaper for a total cost of R500 and the ad brought your business 10 new clients that resulted in R2300 worth of new business, advertising in the local newspaper has show a positive ROI.
Research your competitors (more…)